Sales is life, without it businesses perish. No matter how great the product or the service is unless you have an effective sales staff getting clients to buy them you’re done. Thus, having a great sales organization is imperative.
You spend countless hours finding and attracting the right talent. You invest deeply into their sales training ensuring they have the proper knowledge of the product and industry. You give them the best tools to help them sell. You fine tune each pitch, develop strategies, create proper targets and incentives, pay travel and other expenses and bring in speakers to keep them motivated. You get how important a sales organization is and you do everything to keep it a well-oiled machine.
But what happens when the people you invested so much time and money in break down? When the pressure of meeting and exceeding targets, the constant travel, never-ending rejection, interoffice competition, changing industry and countless other factors catch up to them. What happens when they don’t sell?